OMI

BRAND IDENTITY / WEB DESIGN / PACKAGE DESIGN

PROJECT OVERVIEW

Omi is a bakery brand specializing in the production of macarons. The primary aim of this project was to refurbish the old website and elevate Omi's visual identity through contemporary design. A critical element of the redesign was simplicity, to be embodied in every detail, ensuring a website that is straightforward, clear, concise, and professional. The design also needed to appeal to Omi's target demographic - individuals who appreciate simplicity, elegance, high quality, and minimalism.

MAIN CHALLENGE

The central challenge of this project was crafting a unique brand and visuals that would distinguish Omi amidst the plethora of bakeries in New York. Given the immense popularity of macarons in the U.S., I sought to differentiate this new venture through in-depth research into the target audience, their lifestyle choices, desires, and day-to-day routines. My goal was to align Omi's visual identity with what the target audience wants to see and purchase.

STYLE GUIDE

My decision was to construct brand guidelines centered on the themes of elegance and simplicity. The intent was to underscore the artisanal character of the product, along with the distinctive flavor palette and superior quality of the ingredients.

TYPOGRAPHY & COLORS

OMI’S LOGO

LOGO CONSTRUCTION

Primary logo

Secondary logo

I crafted a set of packaging mockups that align with Omi's brand identity. The set includes a macaron box, shipping box, tissue paper, gift bag, and a standard paper bag.